<p>In this episode,&nbsp;Nicki Morley, Global Innovation Lead at Kantar, and&nbsp;Little Moons’ Ross Farquhar&nbsp;discuss&nbsp;how Little Moons turns&nbsp;early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the&nbsp;market to learn and iterate. Ross Farquhar shares how strong brand guardrails&nbsp;make&nbsp;innovation purposeful while the team experiments, tests, and scales new concepts at speed. He also unpacks how AI accelerates trend discovery and early exploration, with human judgment shaping what truly becomes&nbsp;a&nbsp;breakthrough.</p><br><p>A sharp look at modern innovation discipline,&nbsp;where agility, insight, and smart tools create genuine competitive advantage.&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>