<p>Great innovation&nbsp;isn’t&nbsp;just about what&nbsp;you build&nbsp;-&nbsp;it’s&nbsp;about how&nbsp;consumers&nbsp;experience, interpret and adopt it. </p><br><p>In this episode of&nbsp;<em>Future Proof&nbsp;podcast</em>,&nbsp;Dr&nbsp;Nicki Morley, Global Innovation Lead at Kantar,&nbsp;is joined by Richard Shotton, author of ‘<em>Hacking&nbsp;the Human Mind’,&nbsp;</em>to&nbsp;explore how behavioural fuels and frictions shape innovation success, from&nbsp;identifying&nbsp;opportunities early to driving real adoption.&nbsp;</p><br><p>Through evidence-backed insights and real examples, they unpack why consumers&nbsp;don’t&nbsp;always act on&nbsp;good ideas, and how innovators can design with human behaviour in mind.&nbsp;&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>