How viral humour boosted one of Nordics’ leading travel brands
MAR 20, 202428 MIN
How viral humour boosted one of Nordics’ leading travel brands
MAR 20, 202428 MIN
Description
<p>Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth rate and the reluctance of pet owners to go on holiday.</p><br><p>In this episode of Future Proof, Jane Ostler talks to the team behind these award-winning ads, Søren Christensen, Partner & Strategy Director at agency Robert/Boisen & Like-minded and Jan Vendelbo, Managing Director at Spies and Country Director for Nordic LeisureTravel Group. </p><p> </p><p>They explain why they have developed a consistent tone for Dogcation, Do It for Denmark and Do it for Mum and how this approach has been particularly effective for the business.</p><br><p>Joining them is Vera Sidlova, Global Creative Thought Leadership Director at Kantar, who outlines how humour is captured by Kantar’s LINK+ ad testing solution.</p><br><p><a href="https://www.youtube.com/watch?v=W2Y1vqykf44" rel="noopener noreferrer" target="_blank">The Dogcation campaign</a> recently won an Effie Europe award. To learn more about the secrets behind these ideas that work, download our <a href="https://discover.kantar.com/campaigns/marketplace-ideas-that-work/" rel="noopener noreferrer" target="_blank">free booklet here.</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>