<p>In this episode of Kantar's Future Proof podcast, Jane&nbsp;Ostler&nbsp;speaks with&nbsp;Sian Davies,&nbsp;Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar,&nbsp;to discuss the evolving landscape of shopper marketing.&nbsp;&nbsp;</p><br><p>From the evolution of shopper behaviour and the impact of digital channels&nbsp;to the critical role of leadership and culture, this episode is packed with practical examples and forward-looking perspectives on winning in the fast-changing world of ready-to-drink beverages.&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

Shopping and Sipping: The Future of Beverage Shopper Marketing

FEB 25, 202620 MIN
Future Proof

Shopping and Sipping: The Future of Beverage Shopper Marketing

FEB 25, 202620 MIN

Description

<p>In this episode of Kantar's Future Proof podcast, Jane&nbsp;Ostler&nbsp;speaks with&nbsp;Sian Davies,&nbsp;Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar,&nbsp;to discuss the evolving landscape of shopper marketing.&nbsp;&nbsp;</p><br><p>From the evolution of shopper behaviour and the impact of digital channels&nbsp;to the critical role of leadership and culture, this episode is packed with practical examples and forward-looking perspectives on winning in the fast-changing world of ready-to-drink beverages.&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>