<p>In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign. </p><p>Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.</p><p>Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=cadbury_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

NOV 12, 202430 MIN
Future Proof

The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

NOV 12, 202430 MIN

Description

<p>In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign. </p><p>Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.</p><p>Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=cadbury_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>