<p>Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.</p><p>Plus, discover insights into how creativity and brand centricity are the key to effectiveness.&nbsp;</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=mcann_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

NOV 13, 202435 MIN
Future Proof

The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

NOV 13, 202435 MIN

Description

<p>Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.</p><p>Plus, discover insights into how creativity and brand centricity are the key to effectiveness.&nbsp;</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=mcann_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>