<p>In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand.&nbsp;</p><p>Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering&nbsp;impactful and memorable effective marketing campaigns.</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=tui_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

NOV 14, 202431 MIN
Future Proof

The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

NOV 14, 202431 MIN

Description

<p>In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand.&nbsp;</p><p>Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering&nbsp;impactful and memorable effective marketing campaigns.</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href="https://www.kantar.com/uki/campaigns/the-best-christmas-ads?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=tui_podcast_fp" rel="noopener noreferrer" target="_blank"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><br><p>Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>