<p>Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast&nbsp;with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason&nbsp;explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on creating effective advertising today needs to master.&nbsp;</p><p><br></p><ul><li>Creating Emotional Connections: the art of crafting advertising that resonates emotionally and leaves a lasting impact</li><li>Emotion alone isn't enough: why brand centricity isn't a nice to have and how to achieve it</li><li>Building Brand Consistency: how to maintain brand authenticity and consistency across diverse markets and cultural contexts.</li><li>Leadership: what it takes to be an inspiring and effective leader in today's dynamic marketing landscape.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky

MAR 19, 202541 MIN
Future Proof

The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky

MAR 19, 202541 MIN

Description

<p>Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast&nbsp;with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason&nbsp;explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on creating effective advertising today needs to master.&nbsp;</p><p><br></p><ul><li>Creating Emotional Connections: the art of crafting advertising that resonates emotionally and leaves a lasting impact</li><li>Emotion alone isn't enough: why brand centricity isn't a nice to have and how to achieve it</li><li>Building Brand Consistency: how to maintain brand authenticity and consistency across diverse markets and cultural contexts.</li><li>Leadership: what it takes to be an inspiring and effective leader in today's dynamic marketing landscape.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>