Most people can name a great coach or leader. Far fewer can explain what actually makes one. In this episode, Brett breaks down what separates truly elite coaches and leaders from everyone else—and it's not what most people expect. From the role of self-awareness to the uncomfortable truth about dark triad personalities who win, Brett challenges the romanticized version of coaching and replaces it with a more honest, battle-tested one. If you work with people in any capacity—athletes, executives, teams—this episode will sharpen how you see the craft and yourself.   What You’ll Learn:   ∙ The specific traits that separate elite coaches from effective ones   ∙ Why measuring success by wins alone misses the full picture   ∙ Common arguments people make to defend toxic coaching—and why they fall short   ∙ How self-awareness directly impacts a coach's ceiling and longevity   ____________________     Follow Us: Website: ArtofCoaching.com Instagram: @coach_brettb X: @coach_brettb