Lean Launch Debrief: Lessons Learned From a $580K Launch
Every launch gives you data. The question is whether you slow down long enough to actually learn from it. In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business. We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist co...