Every launch gives you data. The question is whether you slow down long enough to actually learn from it.In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business.We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist conversions, direct message sales, offer alignment, client lifetime value, and business model design.You’ll also hear the bigger strategic lessons behind this launch, including why shutting down a successful offer was still the right move, what happened when we sold without sales calls, and how we used this launch to test a new incubator offer.Inside the conversation we cover:The conversion rates across the waitlist, applications, and enrollmentsWhy documenting lessons learned after every launch mattersWhat this launch validated about shutting down my signature programHow we tested DM-only sales for a five-figure offerThe new waitlist and application benchmarks we establishedWhy client lifetime value matters more than one-time salesThe role of private conversations and personalized touchpoints in conversionsThe top objections from qualified leads who chose not to enrollWhat we’re changing and testing before the next launchA candid breakdown of launch strategy, conversion data, waitlist performance, and the lessons that help you scale smarter next time.Resources Referenced:LEVERAGELean Launch MethodStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42