The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.Are Google AI Overviews killing organic search traffic? Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape. If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success.🤖 In This Episode• Why Google AI Overviews are reshaping ecommerce search results• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP• What brands should do now to prepare for Black Friday and Cyber Monday SEO• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems• When Core Web Vitals and page speed matter most for SEO performance• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior• Why rankings still matter even as organic clicks decline• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement• Why mentions, sentiment, and digital PR may matter more than traditional link volume• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiencesThis episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search.What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments.✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)

https://page2pod.com - While we're in between seasons we are revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode originally aired in 2025. AI search is changing everything marketers thought they knew about visibility, rankings, and SEO.Jon Clark and Joe DeVita sit down with Metehan Yeşilyurt, Co-Founder and Chief Growth Officer of AEO Vision, to explore how ChatGPT, Perplexity, Claude, Gemini, and other AI-powered search experiences are reshaping the future of digital marketing.Metehan shares his journey from traditional SEO and SaaS growth into the rapidly evolving world of Answer Engine Optimization (AEO), where visibility is no longer about ranking in ten blue links—it's about becoming the source AI systems choose to cite.The conversation dives deep into how large language models retrieve information, the role of Reciprocal Rank Fusion (RRF), why brand visibility may be more important than rankings, and how content creators can adapt their strategies for an AI-first internet.From AI citations and content structuring to YouTube optimization, schema, freshness signals, and the future of agentic commerce, this episode delivers actionable insights for SEOs, marketers, founders, and content creators preparing for the next era of search. • Why traditional SEO fundamentals still matter in the age of AI search• How ChatGPT and Perplexity select and rank citations• Understanding Reciprocal Rank Fusion (RRF) and AI retrieval systems• Why AI visibility is becoming more important than traditional rankings• How brand mentions and citations influence LLM responses• The relationship between content freshness and AI search performance• Practical ways to structure content for both humans and AI systems• Why YouTube may be one of the most underrated AI optimization channels• The truth about schema markup and LLMs• How Perplexity, ChatGPT, Claude, and Gemini differ in content retrieval• The growing role of social platforms, Reddit, and community-driven content• AI share buttons and how they may influence future visibility• What agentic commerce means for eCommerce marketers• Predictions for the future of SEO, AI search, and digital marketingWhether you're an SEO professional, content strategist, marketer, or business owner, this episode offers a valuable framework for understanding where search is heading and how to stay ahead.👉 Subscribe for more conversations with industry leaders shaping the future of SEO, AI, and digital marketing.💬 Comment below: Which AI platform do you think will dominate search by 2027—ChatGPT, Gemini, Perplexity, Claude, or something else?Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook →  https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/#AISEO #AEO #AnswerEngineOptimization #ChatGPTSEO #PerplexityAI #AIVisibility #LLMOptimization #GenerativeEngineOptimization #SEO #DigitalMarketing #AISearch #GoogleAI #GeminiAI #ClaudeAI #ContentMarketing #SearchMarketing #SEOPodcast #Page2Podcast #MarketingStrategy #FutureOfSearch

https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Claudia Tomina originally aired in 2025, but many of the topics around local search disruption and Google My Business strategy are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.What actually moves the needle in local SEO today? Local SEO expert Claudia Tomina pulls back the curtain on Google Business Profile rankings, revealing the factors most businesses overlook—from category selection and review velocity to suspensions, service-area businesses, and Google's evolving AI-powered search experience and online visibility. If you want actionable strategies to improve your local visibility and stay ahead of where Google is headed next, this is an episode you won't want to miss.Whether you're managing a single location, a multi-location franchise, a restaurant, law firm, roofer, or home services business, this episode dives into the nuances of local SEO that often get overlooked.📍 In This Episode• How Claudia approaches a complete Google Business Profile audit• Why business categories are one of the most important local ranking factors• The impact of primary vs. secondary categories on local visibility• How business names influence Google Maps rankings• What "Popular Times" data reveals about ranking boosts• Why restaurants often have unique advantages in local search• Local SEO strategies for service-area businesses like roofers and contractors• The truth about service areas and Google Maps rankings• Best practices when moving a business location without losing reviews• How to handle Google Business Profile suspensions and reinstatements• Common causes of suspensions and deceptive content violations• Why review recency matters more than most businesses realize• How review campaigns can improve rankings and engagement• The relationship between reviews, services, menus, and keyword rankings• Why citations still matter in modern local SEO• Insights on Yelp, Apple Maps, Angie, and other trust signals• Local SEO tools for multi-location brands and franchises• Whether Google Business Profile posts still impact rankings• Why photos and videos have become powerful local SEO signals• How Google AI is detecting suspicious review behavior• What business owners should know about Google's new review moderation systems• Claudia's predictions for AI Mode and the future of local searchThis episode is packed with practical local SEO tactics, ranking insights, and real-world examples that can help businesses improve visibility in Google Maps and local search results.👉 Subscribe for more expert interviews covering SEO, PPC, AI, content marketing, and digital growth strategies.💬 Comment below: What's been your biggest challenge with Google Business Profiles—reviews, rankings, suspensions, or AI changes?Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/

https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators. Constance attended Google I/O in person and shares firsthand insights into Google's evolving AI ecosystem, including AI Mode, AI Overviews, Ask YouTube, Universal Commerce Protocol (UCP), Universal Cart, WebMCP, AI agents, and the future of agentic search. The discussion explores how user behavior is changing, why traditional SEO metrics may become less important, and what businesses should be doing over the next 30 days, 90 days, and beyond to remain visible in AI-powered search experiences. 🤖 In This Episode • Why Google is positioning AI as the future of Search rather than a search feature • Key takeaways from Google I/O 2026 and the evolution of AI Mode • How AI Overviews and AI Mode are merging into a seamless search experience • What Google's redesigned search bar reveals about the future of search behavior • How personalization and multimodal search are changing discovery • What AI Search Agents mean for publishers, marketers, and consumers • Why Ask YouTube could become a major visibility opportunity for brands and creators • Understanding Universal Commerce Protocol (UCP) and Universal Cart • How AI agents may soon complete purchases on behalf of users • What WebMCP means for websites preparing for the agentic web • Actionable recommendations for the next 30, 90, and 180 days • Why video content is becoming increasingly important for AI visibility • The future of ecommerce, content marketing, and Answer Engine Optimization (AEO) • Predictions for Google I/O 2027 and the next wave of AI-driven search innovation Whether you're an SEO professional, ecommerce leader, content marketer, or business owner, this episode provides practical insights into how Google's AI-first future is reshaping visibility, traffic, and online growth. 🔔 Subscribe for more expert discussions on SEO, AI search, digital marketing, and answer engine optimization. 💬 Comment below: Which Google I/O 2026 announcement do you think will have the biggest impact on your business—AI Mode, Ask YouTube, UCP, or WebMCP? 🛠️ Tools & Resources Mentioned • Google AI Mode • Google AI Overviews • Ask YouTube • Ask Maps • Universal Commerce Protocol (UCP) • Universal Cart • WebMCP • AI Search Agents Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers. Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape. ⚙️ In This Episode • 🚀 Nick Swan explains how SEOTesting evolved from a side project into a full SaaS business • 📊 A practical explanation of statistical significance for SEO experiments • 🤖 How Claude Code and Codex are accelerating software development • 🔍 Why content refreshes consistently outperform many SEO tactics • 🧠 Using Google patents and AI to generate better SEO personas • 🔗 How MCP servers connect SEO tools, AI workflows, and automation • 📈 Lessons from analyzing over 140,000 SEO tests • ⚡ Why AI agents may soon be making SEO changes autonomously • 🛠️ Insights into building scalable SEO workflows for agencies and in-house teams • 📚 Nick’s favorite startup and productivity resources for founders The episode also explores: • How SEO split testing actually works • Why content refreshes remain one of the highest-performing SEO tactics • How AI workflows and MCP servers are reshaping SEO tooling • The role of personas and query fan-out in AI-driven content optimization • Why agencies and enterprise teams still need reliable SEO infrastructure • The future of automated SEO monitoring and agentic workflows • Startup lessons from bootstrapping a SaaS company for nearly a decade This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike. 🛠️ Tools & Resources Mentioned • SEOTesting.com → https://seotesting.com/ • Nick Swan on LinkedIn → https://www.linkedin.com/in/nickswan/ • Nick Swan on Twitter → https://x.com/nickswan • SEOTesting MCP Server → https://www.loom.com/share/07db5eddb12b44b1abca348895d567df • SEOTesting.com 45 Day Extended Free Trial Offer → https://seotesting.com/partner/page2pod/ 📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search. 💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026? Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin