<p><a href="https://page2pod.com/" target="_new" rel="noopener">https://page2pod.com</a> - While we&#39;re between seasons, we&#39;re revisiting some of the most impactful conversations we&#39;ve had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We&#39;ll be back soon with brand-new episodes. Enjoy the conversation.</p><p>Are Google AI Overviews killing organic search traffic? </p><p>Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape. </p><p>If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success.</p><p><br></p><p>🤖 In This Episode</p><p>• Why Google AI Overviews are reshaping ecommerce search results<br>• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP<br>• What brands should do now to prepare for Black Friday and Cyber Monday SEO<br>• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources<br>• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility<br>• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems<br>• When Core Web Vitals and page speed matter most for SEO performance<br>• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior<br>• Why rankings still matter even as organic clicks decline<br>• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement<br>• Why mentions, sentiment, and digital PR may matter more than traditional link volume<br>• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiences</p><p>This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search.</p><p>What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments.</p><p>✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources &amp; Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)</p>