The PPC Den: Amazon PPC Advertising Mastery

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.

Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. 

Plus, it’s the one time of year Ad Badger offers their exclusive discount.  Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro!

Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year!

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 01:13 - Michael’s no-BS bid & budget strategy

• 03:44 - Black Friday data deep dive – time to strategize

• 05:24 - Set your goals now

• 10:00 - Michael’s Q4 system

• 14:23 - Insane Q4 sales stats you can’t ignore

• 20:01 - The Q4 sales wave is here 

• 31:24 - Ad Badger’s only sale of the year 

🦡 Resources & Links

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.

Joining us is Noemi Bolojan  from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth

• 3:00 - Why We Can’t Stop Optimizing

• 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja

• 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health

• 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going?

• 24:59 - How to Keep Your PPC Muscles Strong

• 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking

​​🦡 Resources & Links

In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.

Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. 

From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 – Intro 

• 2:15 – The Early Advantage of Sponsored Brand Video Ads

• 3:30 – Why Video Ads Are Getting Expensive

• 5:16 – How Hyper-Focused Video Content Can Boost Results

• 7:27 – Big Ads vs. Simple AI Solutions

• 10:16 – Using AI to Create, Low-Cost Video Ads

• 14:45 – Testing & Customizing Videos for Maximum Impact

• 19:29 – Quick Wins with AI Video Targeting and Conversion

• 25:33 – Competing with Big Brands Using AI Video Ads

• 39:02 – Creative Optimization & Client Reactions

🦡 Resources & Links

In This Special Episode of the PPC Den Podcast...

Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps.

We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for.

Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter.

This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery.

Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one.

🦡 Highlights

​​

• 0:00 – Did Michael Just Sing About ACoS?

• 0:44 – CTR & ACoS Talk

• 1:29 – Clicks, bids, profits – rinse and repeat

• 2:08 – From noobs to pros – we’ve got you covered

• 2:23 – Team Shoutouts

• 2:43 – Outrо

🦡 Resources & Links

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:27 - Introduction

• 01:42 - Client strategy shift

• 03:37 - Growth vs. Profit

• 07:50 - Product-level focus

• 10:32 - Amazon net proceeds tools

• 18:43 - Campaign bid adjustments

• 24:12 - Profitability jump

• 29:34 - Next steps: strategic scaling

• 31:49 - When not to reset for profit

🦡 Resources & Links