Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
OCT 11, 202433 MIN
Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
OCT 11, 202433 MIN
Description
<p>In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.</p>
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<p>We’ll see you in The PPC Den!</p>
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🦡 Highlights
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<ul>
<li><p>00:27 - Introduction</p>
</li>
<li><p>01:42 - Client strategy shift</p>
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<li><p>03:37 - Growth vs. Profit</p>
</li>
<li><p>07:50 - Product-level focus</p>
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<li><p>10:32 - Amazon net proceeds tools</p>
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<li><p>18:43 - Campaign bid adjustments</p>
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<li><p>24:12 - Profitability jump</p>
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<li><p>29:34 - Next steps: strategic scaling</p>
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<li><p>31:49 - When not to reset for profit</p>
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</ul>
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🦡 Resources & Links<br /></p>
<ul>
<li><p><a href="https://www.adbadger.com/pricing-product-tour/" target="_blank" rel="ugc noopener noreferrer">🦡 GET AD BADGER ➡️ </a></p>
</li>
<li><p><a href="https://youtu.be/OIJQ4JrurOs" rel="ugc noopener noreferrer" target="_blank">ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR</a></p>
</li>
</ul>
<ul>
<li><p><a href="https://youtu.be/4cDwCFiNYms" rel="ugc noopener noreferrer" target="_blank">5 Important Factors That Influence Amazon Ranking (Classic)</a></p>
</li>
</ul>
<ul>
<li><p><a href="https://youtu.be/gzo2LOzzBpI" rel="ugc noopener noreferrer" target="_blank">Why Should You Rethink Your Approach to PPC on Amazon?</a></p>
</li>
</ul>
<ul>
<li><p><a href="https://youtu.be/PVZj1ZSrKtw" rel="ugc noopener noreferrer" target="_blank">How to develop a successful client relationship?</a></p>
</li>
</ul>
<ul>
<li><p><a href="https://youtu.be/slwiD4LqGGs" rel="ugc noopener noreferrer" target="_blank">What Amazon PPC Updates Do You Need for 2024?</a> </p>
</li>
</ul>
<ul>
<li><p>📚 <a href="https://www.adbadger.com/amazon-ppc-checklist/" rel="ugc noopener noreferrer" target="_blank">Unlock our FREE comprehensive Amazon Marketing Playbook</a></p>
</li>
<li><p><a href="https://www.adbadger.com/newsletter/" rel="ugc noopener noreferrer" target="_blank">Subscribe to our newsletter</a></p>
</li>
<li><p><a href="https://www.adbadger.com/amazon-ppc-checklist/" rel="ugc noopener noreferrer" target="_blank">Transform your workflow with our comprehensive Amazon Advertising checklist</a></p>
</li>
<li><p><a href="https://www.adbadger.com/podcast" rel="ugc noopener noreferrer" target="_blank">Review all our show notes</a></p>
</li>
</ul>
<p>-</p>
<p>Host and Executive Producer: Michael Erickson Facchin</p>
<p>Guest Co-Host: Michael Tejeda</p>
<p>Senior Producer: Nancy Lili Gonzalez</p>
<p>Podcast Coordinator & Graphic Designer: Sofiia Podash</p>
<p>Video and Audio Editor: Pedro Moreno </p>
