On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net. The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.