Persuasion by the Pint

On this episode, Mark Kapczynski joins the show. He is the co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime. In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or […] The post How to Influence Anyone, Anywhere, Anytime: Interview with Mark Kapczynski first appeared on Persuasion by the Pint.

On this episode, Annie Figenshu joins the podcast. Annie helps leadership development firms explain what they do in simple, compelling language so the right companies understand their value and say yes sooner. She’s the owner of Downstage Media, a StoryBrand Certified Guide, and the co-creator and co-host of The StoryBrand Guide Podcast. She’s also the author […] The post 448: How to Use the Right Words In Front of the Right Audience first appeared on Persuasion by the Pint.

On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s […] The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.

On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […] The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.

On this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He’s also the New York Times bestselling author of How to Disappear and has written numerous books […] The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.