We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".

<description>&lt;p&gt;We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".&lt;/p&gt;</description>

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".

What Are the Hidden Risks of Assumptions in Marketing?

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.

<description>&lt;p&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto" role="text"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="video-summary" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt; &lt;div id="header" class= "style-scope ytd-video-description-transcript-section-renderer"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her...

Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

Interview with Russ Ruffino, Founder & CEO of Clients on Demand.

<description>&lt;p&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto" role="text"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;Interview with Russ Ruffino, Founder &amp; CEO of Clients on Demand.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="video-summary" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt; &lt;div id="header" class= "style-scope ytd-video-description-transcript-section-renderer"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

Interview with Russ Ruffino, Founder & CEO of Clients on Demand.

Interview with Russ Ruffino, Founder & CEO of Clients on Demand

<description>&lt;p&gt;Interview with David Dutton.&lt;/p&gt;</description>

Interview with David Dutton.

How to Persuade with Story-Driven Video Marketing

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.

<description>&lt;p&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto" role="text"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;/div&gt;</description>

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.

Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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