On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible”– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results.  The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.