<description>&lt;p&gt;&lt;span class="ytAttributedStringLinkInheritColor" dir="auto"&gt;On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="ytAttributedStringLinkInheritColor" dir="auto"&gt;Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal to name a few.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="ytAttributedStringLinkInheritColor" dir="auto"&gt;You can learn more about their company at&lt;/span&gt; &lt;span class= "ytAttributedStringLinkInheritColor" dir="auto"&gt;&lt;a class= "ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href= "https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhMYmlhb2tXUEllZHR3bUxxYW5QdEw2ejRtZ3xBQ3Jtc0trVXZRZzRpNC1uQXZXQ1EyRlM3S2paVkE2WWd3LVRacExrazg2UXUyTUJ5SmhnVnExOXkySVF2VzFxb29sY2hxXzBtME5kWkRSbnFaWFIzVHNTQTh0d3ZUNUI1aVE2bTNZeHlkckFHUnE0YTNzazNuaw&amp;q=https%3A%2F%2Fwww.themachine.biz%2F&amp;v=0iREIC1tccs" target="_blank" rel= "nofollow noopener"&gt;https://www.themachine.biz&lt;/a&gt;&lt;/span&gt;&lt;span class="ytAttributedStringLinkInheritColor" dir="auto"&gt;.&lt;/span&gt;&lt;/p&gt;</description>

Persuasion by the Pint

Jonathan Taylor

He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

MAY 9, 202656 MIN
Persuasion by the Pint

He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

MAY 9, 202656 MIN

Description

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal to name a few. You can learn more about their company at https://www.themachine.biz.