<description>&lt;p&gt;Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it might be deliberate". We'll also talk about Chuck Norris' death. Hard to believe because "death once had a near-Chuck Norris experience".&lt;/p&gt; &lt;p&gt; Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.&lt;/p&gt;</description>

Persuasion by the Pint

Jonathan Taylor

Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million

MAR 21, 202665 MIN
Persuasion by the Pint

Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million

MAR 21, 202665 MIN

Description

Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it might be deliberate". We'll also talk about Chuck Norris' death. Hard to believe because "death once had a near-Chuck Norris experience". Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.