<description>&lt;p&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto" role="text"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;/div&gt;</description>

Persuasion by the Pint

Jonathan Taylor

Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

FEB 22, 202565 MIN
Persuasion by the Pint

Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

FEB 22, 202565 MIN

Description

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.