<description>&lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;You can learn more about Full Pour Media at&lt;/span&gt; &lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;&lt;a class= "yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" tabindex="0" href= "https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGFacmpqenAxQUNadmFzekdQTjM1SU5BaS1LZ3xBQ3Jtc0tuOTBENWNvekN4dWt3eDlaOU1IUE9xX09sTTFOT1RMQWktQWtmTk80SFpLY0ZXbWpDWG9vUDY3LVdKQ2N2aWoxMTBBVW5hZkF0RWlrWEJqcmd0aHlkbXVrOXdhOUFIN2dWNDl1SzlHdy1CMUd5NmFBSQ&amp;q=https%3A%2F%2Ffullpourmedia.com%2F&amp;v=p8ktHMRuNlY" target="_blank" rel= "nofollow noopener"&gt;https://fullpourmedia.com&lt;/a&gt;&lt;/span&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir="auto"&gt;.&lt;/span&gt;&lt;/p&gt;</description>

Persuasion by the Pint

Jonathan Taylor

The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design

JAN 18, 202670 MIN
Persuasion by the Pint

The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design

JAN 18, 202670 MIN

Description

On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling. You can learn more about Full Pour Media at https://fullpourmedia.com.