<description>&lt;div id="expanded" class="style-scope ytd-text-inline-expander"&gt; &lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&amp;T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales -- online and offline.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-text-inline-expander"&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;McGraw-Hill calls Bob Bly "America's top copywriter." He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter's Handbook.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-text-inline-expander"&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;You can learn more about him at&lt;/span&gt; &lt;span class= "yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;&lt;a class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" tabindex="0" href= "https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmhFMTJ0MU9IbGg0YXdPb3lpeGJzSUtWaU5wUXxBQ3Jtc0tsc0wxTUhHUXc5aTdhN3VNY2RaWGNvYmwxWDBXak5xUmNEeF9DTURTTXNvVnhKcUdpcTd0ZjlCUnZPR2xEaXdGZUE1XzFMbk1FbDJLMHcxRzNEQzJDb2dNT3JKdGpYamZVakpkWTlIUkFDcmJxUXZVZw&amp;q=https%3A%2F%2Fbly.com%2F&amp;v=ZnK90Y6FJSc" target="_blank" rel= "nofollow noopener"&gt;https://bly.com&lt;/a&gt;&lt;/span&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="video-summary" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="merch-shelf" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="ticket-shelf" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt; &lt;h2 class="ytVideoDescriptionYouchatSectionViewModelSectionTitle"&gt;  &lt;/h2&gt; &lt;/div&gt; &lt;/div&gt;</description>

Persuasion by the Pint

Jonathan Taylor

The Truth About AI Writing from Copywriting Legend Bob Bly

FEB 7, 202679 MIN
Persuasion by the Pint

The Truth About AI Writing from Copywriting Legend Bob Bly

FEB 7, 202679 MIN

Description

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales -- online and offline. McGraw-Hill calls Bob Bly "America's top copywriter." He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter's Handbook. You can learn more about him at https://bly.com.