<description>&lt;p&gt;&lt;span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap" dir="auto" role="text"&gt;&lt;span class= "yt-core-attributed-string--link-inherit-color" dir="auto"&gt;On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;div id="snippet" class="style-scope ytd-text-inline-expander"&gt; &lt;/div&gt; &lt;div class="style-scope ytd-watch-metadata"&gt; &lt;div id="video-summary" class= "style-scope ytd-structured-description-content-renderer"&gt;&lt;/div&gt; &lt;div id="items" class= "style-scope ytd-structured-description-content-renderer"&gt; &lt;div id="header" class= "style-scope ytd-video-description-transcript-section-renderer"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

Persuasion by the Pint

Jonathan Taylor

Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

MAR 22, 202570 MIN
Persuasion by the Pint

Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

MAR 22, 202570 MIN

Description

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.