<description>&lt;p&gt;On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention.&lt;/p&gt; &lt;p&gt;Also, we discuss some of this year's Super Bowl ads.&lt;/p&gt;</description>

Persuasion by the Pint

Jonathan Taylor

We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever

FEB 14, 202635 MIN
Persuasion by the Pint

We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever

FEB 14, 202635 MIN

Description

On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year's Super Bowl ads.