<description>&lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;You learn more about Jody and grab a copy of his book at&lt;/span&gt; &lt;span class= "yt-core-attributed-string--link-inherit-color" dir= "auto"&gt;&lt;a class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" tabindex="0" href= "https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1hjRFF0UzYxbG1uNjU5bHp1TVR1TkpnTGpaQXxBQ3Jtc0tuM2lkLWRIYlFYQW5RaVdYWF9PeGRFSWd6U3E3UWh3ekJuenFKZFJlb0hLbkktQlVyQXF4NzRWNmxwbTQ5eDVHcEczQzk4aUszemJTTkxGSS1RdFQwLUpOQTZvVUx3dndvNGlsMEpaRlpSQS1MZnhaMA&amp;q=https%3A%2F%2Fhowtostartacult.co.uk%2Fpint&amp;v=xgwybRTdMFE" target="_blank" rel= "nofollow noopener"&gt;https://howtostartacult.co.uk/pint&lt;/a&gt;&lt;/span&gt;&lt;span class="yt-core-attributed-string--link-inherit-color" dir="auto"&gt;.&lt;/span&gt;&lt;/p&gt;</description>

Persuasion by the Pint

Jonathan Taylor

We Teach You How to Start a Cult

JAN 24, 202690 MIN
Persuasion by the Pint

We Teach You How to Start a Cult

JAN 24, 202690 MIN

Description

On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers. You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.