On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to begin if audio is new to your B2B organization, and more.
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The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.
![On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […]](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://thesonictruth.com/wp-content/uploads/2022/11/Veritonic_Podcast_Cover_Art_110822_V3-2-1.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)