<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Jordan Nathan, the Founder &amp;amp; CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.&lt;/p&gt; &lt;p&gt;Today, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;How a brush with teflon poisoning led Jordan to found Caraway&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year)&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Caraway's newest product launch, and hopes surrounding it&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;As always, advice to build a more authentic brand&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt; &lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Enjoy!&lt;/p&gt; &lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Authentic Influence

Adam Conner

Caraway Founder & CEO Jordan Nathan: Cooking with Customers, not Chemicals

AUG 6, 202027 MIN
Authentic Influence

Caraway Founder & CEO Jordan Nathan: Cooking with Customers, not Chemicals

AUG 6, 202027 MIN

Description

<p>On today's episode of <em>Authentic Influence</em>, Adam Conner is joined by Jordan Nathan, the Founder &amp; CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.</p> <p>Today, you'll learn:</p> <ul> <li> <p>How a brush with teflon poisoning led Jordan to found Caraway</p> </li> <li> <p>Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out</p> </li> <li> <p>As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook</p> </li> <li> <p>How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year)</p> </li> <li> <p>Caraway's newest product launch, and hopes surrounding it</p> </li> <li> <p>As always, advice to build a more authentic brand</p> </li> </ul> <p>Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>.</p> <p>Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>.</p> <p>Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a> or via email at [email protected] with suggestions for guests, content, or general interest/feedback.</p> <p>Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow">https://www.podcast.vivoom.co/</a>.</p> <p>Enjoy!</p> <p>Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow">(CC BY-SA 4.0)</a></p>