Cleveland Cavaliers CMO Tracy Marek: Helping Communities Power Forward
JUL 30, 202035 MIN
Cleveland Cavaliers CMO Tracy Marek: Helping Communities Power Forward
JUL 30, 202035 MIN
Description
<p>On today's episode of <em>Authentic Influence</em>, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.</p>
<p>Today, you'll learn:</p>
<ul>
<li>
<p>Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact</p>
</li>
<li>
<p>How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan</p>
</li>
<li>
<p>Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect</p>
</li>
<li>
<p>How the Cavs encourage sharing of, and activate, authentic fan moments</p>
</li>
<li>
<p>As always, advice to build a more authentic brand </p>
</li>
</ul>
<p>Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>.</p>
<p>Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>.</p>
<p>Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a> or via email at [email protected] with suggestions for guests, content, or general interest/feedback.</p>
<p>Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow">https://www.podcast.vivoom.co/</a>.</p>
<p>Enjoy!</p>
<p>Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow">(CC BY-SA 4.0)</a></p>