<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Lorna Sommerville, the Chief Marketing &amp;amp; Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.&lt;/p&gt; &lt;p&gt;Today, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Lorna's leadership values; what makes a truly good marketing team?&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt; &lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Enjoy!&lt;/p&gt; &lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Authentic Influence

Adam Conner

Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom Care

AUG 4, 202030 MIN
Authentic Influence

Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom Care

AUG 4, 202030 MIN

Description

<p>On today's episode of <em>Authentic Influence</em>, Adam Conner is joined by Lorna Sommerville, the Chief Marketing &amp; Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.</p> <p>Today, you'll learn:</p> <ul> <li> <p>Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's</p> </li> <li> <p>Lorna's leadership values; what makes a truly good marketing team?</p> </li> <li> <p>How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)</p> </li> <li> <p>How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)</p> </li> <li> <p>As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."</p> </li> </ul> <p>Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>.</p> <p>Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>.</p> <p>Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a> or via email at [email protected] with suggestions for guests, content, or general interest/feedback.</p> <p>Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow">https://www.podcast.vivoom.co/</a>.</p> <p>Enjoy!</p> <p>Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow">(CC BY-SA 4.0)</a></p>