<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.&lt;/p&gt; &lt;p&gt;Today, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Advice on becoming more authentic; specifically, how that translates to world-class leadership&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How stories of "influencers" are leveraged to fuel growth&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;What Dana is most excited about at Rakuten going forward&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt; &lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Enjoy!&lt;/p&gt; &lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Authentic Influence

Adam Conner

Rakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"

AUG 3, 202036 MIN
Authentic Influence

Rakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"

AUG 3, 202036 MIN

Description

<p>On today's episode of <em>Authentic Influence</em>, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.</p> <p>Today, you'll learn:</p> <ul> <li> <p>Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana</p> </li> <li> <p>Advice on becoming more authentic; specifically, how that translates to world-class leadership</p> </li> <li> <p>The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)</p> </li> <li> <p>How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"</p> </li> <li> <p>How stories of "influencers" are leveraged to fuel growth</p> </li> <li> <p>What Dana is most excited about at Rakuten going forward</p> </li> </ul> <p>Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>.</p> <p>Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>.</p> <p>Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a> or via email at [email protected] with suggestions for guests, content, or general interest/feedback.</p> <p>Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow">https://www.podcast.vivoom.co/</a>.</p> <p>Enjoy!</p> <p>Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow">(CC BY-SA 4.0)</a></p>