<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.&lt;/p&gt; &lt;p&gt;Today, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;What is REEF? What does "connecting the world to your block" mean?&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?)&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;What will REEF do next to unlock neighborhood entrepreneurship?&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;As always, advice to build a more authentic brand&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt; &lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Enjoy!&lt;/p&gt; &lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Authentic Influence

Adam Conner

REEF Chief Creative Officer Alan Philips: The Power of Proximity

AUG 10, 202031 MIN
Authentic Influence

REEF Chief Creative Officer Alan Philips: The Power of Proximity

AUG 10, 202031 MIN

Description

<p>On today's episode of <em>Authentic Influence</em>, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.</p> <p>Today, you'll learn:</p> <ul> <li> <p>What is REEF? What does "connecting the world to your block" mean?</p> </li> <li> <p>How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?)</p> </li> <li> <p>Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them</p> </li> <li> <p>How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first</p> </li> <li> <p>What will REEF do next to unlock neighborhood entrepreneurship?</p> </li> <li> <p>As always, advice to build a more authentic brand</p> </li> </ul> <p>Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>.</p> <p>Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>.</p> <p>Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a> or via email at [email protected] with suggestions for guests, content, or general interest/feedback.</p> <p>Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow">https://www.podcast.vivoom.co/</a>.</p> <p>Enjoy!</p> <p>Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow">(CC BY-SA 4.0)</a></p>