Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.
Tune in to learn:
- (4:07) Demand Generation Insights
- (5:05) Importance of Pipeline Funnels
- (8:17) State of B2B Demand Generation
- (9:43) The Role of Segmentation
- (11:07) Accountability in Marketing
- (14:20) Industries Served by Redwood Software
- (15:51) Automation Maturity Assessment
- (18:14) Impactful Automation Projects
- (20:22) Cloud Transformation Initiatives
- (21:31) Financial Close Process Improvements
- (22:06) Democratization of Automation
- (24:37) AI Integration in Automation
- (26:20)Future of Automation and AI
- (29:07) Team Dynamics and Leadership
- (33:36) Building High-Performing Teams
- (38:28) Sales and Marketing Alignment
- (40:51) Accountability Between CMO and CRO
- (42:38) Final Thoughts and Advice
- (43:37) Lightning Round
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