Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.
Tune in to learn:
- How AI is revolutionizing marketing strategies and workflows.
- Why developers are key tastemakers for AI technology.
- How AI is becoming integral to daily marketing operations.
- Why connecting users with technology is a key marketing strategy.
- The ways AI agents are transforming how businesses operate and engage with customers.
- Why productivity has significantly increased due to AI tools.
- Why upskilling teams in AI literacy is crucial for organizational success.
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