BUILD YOUR BRAND w/ Brand Builders Group Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. Watch all episodes on YouTube What You'll Learn Why uniqueness > differentiation How to reinvent yourself instantly ("plant, pivot, and go") Why personal branding is not about you — it's about who you serve The Trajectory Test for long-term success The real reason you're not making money yet How to overcome the fear of rejection Links Free personal brand strategy call: freebrandcall.com/mattlebris Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris Connect with Rory Instagram: https://www.instagram.com/roryvaden/ Website: https://roryvaden.com/