How three successful TikTokers use social video to sell tours

SEP 9, 202473 MIN
Tourpreneur Tour Business Podcast

How three successful TikTokers use social video to sell tours

SEP 9, 202473 MIN

Description

Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok:

  • Megan Marod (@themegandaily)
  • David Harry (@the_london_spy)
  • John O'Sullivan (@oneminutetours)

These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: they say the key to success is showing up authentically.

In this episode they tell their story and share their tips and strategies on a variety of topics:

  • What videos of theirs had viral success
  • How to build authenticity and develop your own unique style
  • Batch creation and other tips to streamline the creation process
  • How to engage with your audience (and handle negative comments)
  • Their experience with the Creator Fund and its monetization potential
  • Whether and how to develop brand partnerships
  • Collaborating with content creators
  • Should you show up as a brand or an individual?
  • How they measure success on the platform

If you're interested in working with content creators, Tourpreneur has a new short course from an experienced creator on how to pitch and negotiate with creators, and criteria to look for when deciding who to partner with. Available to anyone with a Professional Membership.

Show notes & more on tourpreneur.com!