Adam Guy runs I Know A Guy NYC Tours, a solo private tour business he started after quitting a 25-year fundraising and marketing career during COVID. Mitch and Adam unpack what it actually looks like to refuse the standard playbook of growth, hiring, and operational scale, and instead build a six-figure business around one person and a defined niche. Adam stays in New York City. He runs only private small group tours, half day or full day, averaging about three and a half guests. He's raised his prices five times in four years and has zero plans to open a second city.The conversation digs into the mechanics that make this work. Adam treats the pre-tour phone call as marketing, drops a handwritten welcome kit at the hotel before the guest arrives, posts personal stories about guests on Facebook every day with a four to five week delay, and writes guest personas before he writes copy. He breaks down his actual numbers: 252 tours, 88 percent margin, 75 percent of business from word of mouth and social, an SEO channel that grew from 1 percent to 11 percent. He explains why he says no to food tours, comic book tours, and a second city, and how he refers those guests out without taking a commission. Operators will walk away with a working model for building pricing power, brand gravity, and repeat referrals as a one-person business.Resources:I Know A Guy NYC Tours (Instagram and Facebook: @iknowaguynyc)Trip School, where Adam credits the bootcamp as part of his start