Gustavo is an advertising & marketing executive turned entrepreneur.
In the past, he’s held management positions in fortune 500 companies in the US & abroad.
He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.
He loves all things related to e-commerce and working with international markets.
In This Conversation We Discuss:
- [00:42] Intro
- [01:20] Finding the right business idea
- [03:23] Identifying a gap in sleepwear market for adults
- [04:38] Creating pajamas you want to be seen in
- [05:39] Tweaking existing ideas for success
- [07:29] The importance of consultative partnerships
- [09:49] Proving concept and establishing supply chain
- [11:11] Committing to full-time entrepreneurship
- [12:24] Customer acquisition beyond friends & family
- [14:07] Gaining confidence from continuous improvement
- [15:26] Electric Eye: your true Shopify experts
- [16:23] Prioritizing profitability over rapid scaling
- [18:28] Leveraging platforms to reach wider audiences
- [20:18] Achieving growth through strategic scaling
- [21:09] Thriving amidst the pandemic surge
- [21:48] The power of product quality and reviews
- [23:01 Luxury sleepwear from jijamas
Resources:
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