When considering employee advocacy or brand ambassador programs, organisations often assume:

⛔ It’s just employees sharing marketing on social media 

⛔ It’s not relevant for managers and executives  

⛔ It’s about continuously praising the company

⛔Tightly controlling the messaging of employee advocates is the key to success.

⛔ It’s only for sales and marketing staff 

However, my guests in season 9 of my podcast Meaningful Work, Meaningful Life shared insights dispelling these myths and revealing the true potential of employee advocacy:

✅ Success requires share-worthy content and a culture where people enjoy working. (episode #104 Bradley Keenan)

✅ Allow people to proudly share what they're passionate about in your organisation (episode #105 Jessica Pharm)

✅ Executives should lead by example in sharing first online (episode #106 Michael Sørensen) 

✅Invest in managers' abilities to form authentic relationships with their collaborators. (episode #109 Kristin Bell)

✅ Hire smart people who align with your values and support their wellbeing. People need to feel at home when working with you. (episode #108 Yao Azumah)

✅ Encourage self-belief and compassionate leadership. Stop, look and listen (episode #107 @Harpal Dhatt)

✅ Balance profits and human rights through human-centered technology. (episode #111 Fatima Roumate)

✅Coach managers to help employees navigate their careers and feel they belong. (episode #110 Antonia Bartels)

Done right, an employee advocacy program simply empowers people for a mutually beneficial partnership built on trust and care. 

The old command-and-control mindsets misunderstand this potential. 

But now you see the power of an authentic approach. 

🎁Are you ready to learn how to start or strengthen your own employee advocacy journey? 
Reach out https://www.francinebeleyi.com/call/  

 

More info about the podcast 
• Website: https://www.francinebeleyi.com/podcast/ 
• Watch on Youtube https://bit.ly/3LKwUT1 

 Connect with Francine Beleyi, the host.
• LinkedIn: https://www.linkedin.com/in/francinebeleyi/ 
• Website: https://www.francinebeleyi.com/ 

 Related resources.
• Take the free Personal Branding for Impact (PBI) test www.francinebeleyi.com/pbitest
• Download Whitepaper - Redesigning a Thriving Post-Pandemic Organization: How to Retain Your Talent & Turn Them into Your Biggest Advocates https://www.francinebeleyi.com/talentretention/

 

I appreciate all who joined me on this journey of exploring meaningful work and meaningful life.

See you in season 10!