In this episode of GENeration Excellence, we head west to the wide-open spaces of Jackson, Wyoming, where Matt Stirn and his brother represent the fourth generation of family ownership, operation, and stewardship at the R Lazy S Ranch. Matt grew up immersed in ranch life—learning its rhythms, values, and stories around the dinner table and campfire. His grandparents journeyed from Cleveland to the rugged West, and a bold real estate purchase laid the foundation for what would become a beloved dude ranch and family legacy. Today, Matt shares that rich history with guests from the front porch—complete with a clever name he reveals in the episode. But Matt is more than a rancher. He’s also a writer, photojournalist, and paleoecologist, bringing a unique perspective to the land he calls home. Where else are you going to hear from someone who blends sporting a cowboy hat with scientific fieldwork? Only here, on this memorable 68th episode of GENeration Excellence.