One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports. So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health. Avalere Health CEO Amar Urhekar and U.S. president of marketing Sarah Hall join the show to discuss how the policy-first agency has navigated its health clients through regulatory turbulence to find smoother air and how the 2025 Agency 100 honoree has fared in the first month of 2026.We also talk to Hall about her jump from FCB Health New York to Avalere Health, as well as how Urhekar has added key leadership talent from those who have left the federal government or holding companies over the past year. Now lace up your cleats, grab a glove and get ready to play ball.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.