<p>In this blast-from-the-past episode of Digital Marketing Masters, I revisit one of our earliest conversations on a topic that still matters today: online reviews. We break down why reviews feel so personal for business owners, what you actually can and can’t do when a bad review appears, and how to tell the difference between a frustrating negative review and something that may violate a platform’s terms of service. I also add a modern update on how review platforms now rely heavily on automated systems, and how understanding the platform’s reporting categories gives you the best chance of getting an inappropriate review removed.<br /><br />We also dig into practical ways to earn more positive reviews without gaming the system. The core message is simple: deliver genuinely great service, go above and beyond when problems happen, follow up with customers, and ask for feedback consistently. From email and text follow-ups to review funnels and recovery strategies for unhappy customers, this episode is packed with actionable advice for protecting your reputation and turning reviews into a real marketing asset.</p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>