This episode of Clear the Air features the Simply Stogies crew reflecting on Matt Booth's transformative role in the cigar industry, from his bold Room 101 brand to his provocative marketing that redefined premium cigars. They discuss how Booth and similar trailblazers injected irreverent energy, driving innovation in blends and branding that elevated the culture.

  The hosts unpack Booth's lasting impact, celebrating how his unfiltered style challenged conventions, inspired competition, and built a more dynamic, enthusiast-focused market that continues to captivate aficionados.