Podcast Me Anything

In this episode, CEO Deirdre Tshien of Capsho helps podcasters create compelling show notes, transcripts, and promotional copy in under ten minutes, unlocking the key to monetizing their podcasting efforts in a time-saving and powerful way.

 "Content dripping is how we use our podcast content to create other assets that not only hook people in and have them join our community, but actually spend a good amount of time with us, coming to know, like, and trust us so that it becomes a no brainer for them to open their wallet up to us when they're ready." - Deirdre Tshien

 Deirdre Tshien is the CEO and co-founder of Capsho, a platform that helps podcasters create show notes, transcripts, and promotional copy quickly and efficiently. She created the platform out of a need to make her own podcast more successful and has since helped many podcasters maximize their content.

Deirdre was a successful business coach, but wanted to find a way to take her podcast to the next level and monetize it. After experimenting with different strategies, she created the concept of content dripping, which she then developed into Capsho, a platform to help podcasters quickly and easily create show notes, transcripts, and promotional copy. Capsho has become a valuable resource for podcasters looking to maximize their reach and monetize their content. After a turbulent launch in June 2022, Capsho has become a successful and trusted platform for podcasts, and Deirdre is now sharing her knowledge and expertise with the community.

In this episode, you will learn the following:

 1. How Capsho is the fastest way to market and grow a podcast

2. How Content Honey Traps can be used to hook and delight potential listeners

3. How Capsho has smarts to help save time on editing podcast components.

Have you ever considered selling your podcast?

In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started. 

Topics:

·     What was the genesis for The Podcast Broker (1:21)

·     How does one prepare to sell a podcast (2:38)

·      What kind of back-end business structure is needed (5:00)

·     Who are the ones selling a podcast in the industry (7:36)

·     What are the downsides of taking over a podcast (9:42)

·     Is it the big payday people might wish (13:10)

·     How does the broker get paid (20:23)

·     Next steps if you think your podcast is ready (21:58)

·     What is the landscape look like for advertisers (23:40)

How many podcasts have you been a guest for?

As we discuss in today's episodes, being a guest on other podcasts is one of the highest returns on investments of time you can have. A lot goes into being a good guest, message, sound quality, and the right type of podcast. 

It can be overwhelming all by itself, just podcasting add guesting on top of that, but as Mathew helps us see there is a process, it's a lot easier than we think once we get started. But as most things seem really difficult in the beginning once we get started, that first jump is always much shorter than it looks.

Topics:

·     What do we need to know with regards to live streaming a podcast (1:08)

·     Picking what social platforms you will live stream on (3:05)

·     How do you give a clear call to action when you are streaming on multiple platforms (5:36)

·     Understanding your funnel (7:51)

·     Guesting on other podcasts (11:16)

·     Exciting results from collaborating with other podcasts (12:27)

·     Guesting is free advertising that doesn't expire (18:47)

·     The importance of having a website before you start (20:43)

·     What to know before pitching yourself to other podcasts (23:14)

·     Launching a book? What not to do (30:00)

·     How to pitch to be a guest on a large podcast (34:51)

Thanks for Listening!

When Roe vs Wade was overturned, did you wonder how you could help?

"Every podcaster has a voice" is the common language in the industry, but what happens when the voices combine to advocate for change? That is precisely what Arielle did with the recent Roe vs. Wade overturned issue. She posted a call to action on Twitter which exploded into people rallying around the effort and offering to play a consistent host read ad at the beginning of their episodes.

It's a simple but powerful way where we collectively can influence a topic. But, as Arielle shares, this is just the beginning, and future causes will be added as the idea expands.

Key Topics:

·     What is the call to action you have asked podcasters to do (3:33)

·     What were the expectations going into this idea (9:18)

·     What pushback from the effort has there been since it started (13:05)

·     How could others jump on board and help support other efforts (16:27)

·     What does the future look like for Podcast activism (19:06)

·     If a podcaster wants to support a future endeavor, where is the best place to connect (23:03)

Are you considering launching a B2B podcast?

Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses. 

On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast.