<description>&lt;p&gt;Are you considering launching a B2B podcast?&lt;/p&gt;&lt;p&gt;Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own.&amp;nbsp;It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses.&amp;nbsp;&lt;/p&gt;&lt;p&gt;On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast.&amp;nbsp;&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;New equipment launch, &lt;a href="https://rode.com/en/interfaces-and-mixers/rodecaster-series/rodecaster-pro-ii" rel="noopener noreferrer" target="_blank"&gt;Rodcaster II&lt;/a&gt;, and Vocaster from &lt;a href="https://focusrite.com/en/vocaster" rel="noopener noreferrer" target="_blank"&gt;Focusrite&lt;/a&gt; (2:33)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;How to make the decision when it’s the right time to upgrade to the latest and greatest (6:17)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Making the decision between big tech and little tech tools (9:29)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;First steps when creating a B2B podcast (19:11)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;What other kind of B2B podcast work (23:19)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Using the podcast to increase brand impression value (32:17)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;When you are stuck or overwhelmed in podcasting, how do you get to know what is the right next step (41:05)&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;A little unknown hack to retire a podcast without paying every month (46:09)&lt;/p&gt;&lt;p&gt;Thanks for Listening!&lt;/p&gt;&lt;p&gt;&amp;nbsp;Be sure to subscribe on&lt;a href="https://podcasts.apple.com/us/podcast/id1454336984" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Apple&lt;/a&gt;,&lt;a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8=" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Google&lt;/a&gt;,&lt;a href="https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Spotify&lt;/a&gt;, or wherever you get your podcasts. And feel free to drop us a line at &lt;a href="mailto:mathew@thepodcastconsultant.com?subject=Podcast%20Me%20Anything" rel="noopener noreferrer" target="_blank"&gt;mathew@thepodcastconsultant.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Join the &lt;a href="https://www.facebook.com/groups/podcastmeanything" rel="noopener noreferrer" target="_blank"&gt;Podcast Me Anything Facebook Group&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;Follow Mathew on Social Media to stay up to date on Podcast Me Anything -&lt;a href="https://www.facebook.com/MathewPassy" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Facebook&lt;/a&gt;&amp;nbsp;|&lt;a href="https://twitter.com/MathewPassy" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Twitter&lt;/a&gt;&amp;nbsp;|&lt;a href="https://www.instagram.com/mathewpassy/" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;Instagram&lt;/a&gt;&amp;nbsp;|&lt;a href="https://www.linkedin.com/in/mathewpassy/" rel="noopener noreferrer" target="_blank"&gt;&amp;nbsp;LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;****Here are a list of resources for those needing/seeking safe and legal abortion services in the US that were mentioned during this episode's pre-roll.***&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://abortion.cafe/" rel="noopener noreferrer" target="_blank"&gt;abortion.cafe&lt;/a&gt; - collection of abortion resources&lt;/li&gt;&lt;li&gt;&lt;a href="http://shoutyourabortion.com/" rel="noopener noreferrer" target="_blank"&gt;shoutyourabortion.com&lt;/a&gt; - campaign to normalize abortion&lt;/li&gt;&lt;li&gt;&lt;a href="https://donations4abortion.com/" rel="noopener noreferrer" target="_blank"&gt;donations4abortion.com&lt;/a&gt; - donate to support abortion funds by state&lt;/li&gt;&lt;li&gt;&lt;a href="https://secure.actblue.com/donate/supportabortionfunds" rel="noopener noreferrer" target="_blank"&gt;secure.actblue.com/donate/supportabortionfunds&lt;/a&gt; - donate to the national network of abortion funds (donations split between 80+ abortion funds)&lt;/li&gt;&lt;li&gt;&lt;a href="https://usow.org/repro/volunteer/" rel="noopener noreferrer" target="_blank"&gt;usow.org/repro/volunteer&lt;/a&gt; - list of abortion clinics across the country that need volunteers&lt;/li&gt;&lt;li&gt;&lt;a href="https://dontbanequality.com/"...</description>

Podcast Me Anything

The Podcast Consultant

How To Build a B2B Podcast

JUN 28, 202248 MIN
Podcast Me Anything

How To Build a B2B Podcast

JUN 28, 202248 MIN

Description

Are you considering launching a B2B podcast?

Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses. 

On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast. 

·     New equipment launch, Rodcaster II, and Vocaster from Focusrite (2:33)

·     How to make the decision when it’s the right time to upgrade to the latest and greatest (6:17)

·     Making the decision between big tech and little tech tools (9:29)

·     First steps when creating a B2B podcast (19:11)

·     What other kind of B2B podcast work (23:19)

·     Using the podcast to increase brand impression value (32:17)

·     When you are stuck or overwhelmed in podcasting, how do you get to know what is the right next step (41:05)

·     A little unknown hack to retire a podcast without paying every month (46:09)

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Join the Podcast Me Anything Facebook Group

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

****Here are a list of resources for those needing/seeking safe and legal abortion services in the US that were mentioned during this episode's pre-roll.***


More in-depth version: guttmacher.org/state-policy