Everyday VOpreneur® with Marc Scott

Imposter syndrome. Anxiety. Marketing pressure. SEO. GEO. AI. What if the thing you’ve been fighting… is actually your advantage? In this episode, John Lano joins Marc Scott to unpack the mindset and marketing shifts voice actors must make right now. From embracing anxiety as fuel, to rethinking how your voice over website speaks to buyers, this conversation dives deep into SEO, generative engine optimization (GEO), LinkedIn strategy, and the real purpose of your website. If your website is just “name, photo, demos,” this episode will change how you think about everything. We talk about: • Turning anxiety into productivity  • Imposter syndrome in the voice over industry  • Why most VO websites are built wrong  • SEO vs GEO — what matters now  • Case studies, niche pages, and FAQ strategy  • LinkedIn Premium — is it worth it?  • Designing your site for buyers, not other voice actors   If you're serious about building a voice over business that attracts better clients, this episode is required listening. CONNECT WITH JOHN LANO 🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com🖱️ John Lano Voice Over Website - https://voiceovergenie.com🖱️ VO Website Tips Newsletter - https://help.fulltimevoicetalent.com/website🖱️ John Lano on LinkedIn - https://www.linkedin.com/in/johnlano🖱️ Andy Roth on LinkedIn - https://www.linkedin.com/in/andy-roth-9a774613 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur®➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Direct marketing isn’t dead. But if your outreach feels ignored, it might not be the strategy, it might be the way you’re using it. In this short solo episode, Marc Scott breaks down why direct marketing still works for voice actors, what’s actually failing right now, and how personalization, follow-up, and relationship building make the difference. If you’ve ever thought “this doesn’t work anymore,” this episode will challenge that belief. You’ll learn how to rethink new leads, follow-up, and relationship building in a way that cuts through inbox noise and avoids sounding like another AI-generated message. Key topics covered:- Why direct marketing still works for voice actors- The three pillars every VO marketing strategy needs- Why a no response is not a no- How AI has made personalization more powerful, not less- Using email, social media, and follow-up together- The role of engagement in long-term relationship building Takeaway:Bad direct marketing is dead. Personalized, human marketing still wins. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur®➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Casting director Andy Roth has cast more than 1,000 commercials, along with countless roles in TV, animation, and streaming series. In this episode, Andy pulls back the curtain on how casting really works and why every audition you submit is bigger than the job in front of you. Andy explains how casting directors “bank” auditions, why relationships matter more than perfection, and how one strong read can lead to dozens of future opportunities. We also dig into mindset, audition anxiety, social media, efficiency in modern casting, and why being yourself is still the most underrated skill in voice acting. This conversation is a must-listen for any voice actor who wants to stop overthinking auditions and start playing the long game. What we cover:• Why you’re never auditioning for just one role  • How casting directors actually listen to auditions  • The truth about “Strong but Wrong” reads  • What makes a casting director lean in  • How auditions build relationships over time  • The role of confidence, ease, and efficiency  • How social media really factors into casting decisions  • Why overthinking hurts more than it helps  • What voice actors should focus on as the industry evolves   🎧 Listen, learn, and start auditioning with a bigger picture in mind. CONNECT WITH ANDY ROTH 🖱️ Andy Roth Website - https://andyrothcasting.com🖱️ Andy Roth on Instagram - https://www.instagram.com/shineynoggin🖱️ Andy Roth on LinkedIn - https://www.linkedin.com/in/andy-roth-9a774613 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur®➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

If you’ve ever wondered why your “year 2” doesn’t look like someone else’s “year 15,” this episode is for you. Rider (TV narration, promo, and one of the most compelling keynote speakers you’ll hear at a conference) breaks down the truth behind “overnight success” in voice over, what actually compounds over time, and why talent is only a small part of the equation. We get into the mindset and attitude side of the game most people ignore, how to stay hungry without burning out, and why you need a mission statement that can pull you forward when you’re not feeling it. Also, yes… we talk barbecue. A lot. Listen now, then ask yourself: what are you going to DO with what you heard? PODBEAN — SHOW NOTES (bullets + links) In this episode with Rider, we cover: • Why “overnight success” is usually a 15-year build  • Talent is only part of the equation, what actually moves the needle  • Starting “the wrong way” (guest bathroom studios, janky gear) and still building a career  • Why rushing the process breaks people, and how patience becomes a strategy  • “You’re auditioning for your own job”, staying hungry, staying humble  • The mindset piece most voice actors skip, confidence, courage, gratitude, and resilience  • The mission statement framework, goals vs mission, present tense, and why clarity matters  • What to do on days you’re not feeling it, and how to reset your state  • The VO Life Coach app, what it is, who it’s for, and how it works  • Rider’s other show, Tri-Vio Pursuits (with Matt Baker + Mandy Fisher) CONNECT WITH RIDER 🖱️ Rider Website - https://ridervo.com🖱️ VO Life Coach - https://volifecoach.com🖱️ Rider on Instagram - https://www.instagram.com/ridervos🖱️ Rider on TikTok - https://www.tiktok.com/@ridervos🖱️ VO Life Coach on TikTok - https://tiktok.com/@volifecoach🖱️ VO Life Coach App - https://apps.apple.com/us/app/vo-life-coach/id6756729788 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur®➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

What happens when a musical theater brain, ADHD, and relentless creativity collide with voice over entrepreneurship? In this episode, I sit down with Tim Heller, a wildly creative VO talent and the founder behind Tim Heller Creative and Audiobook Bonanza. We talk about what it really looks like to build two businesses at once, why hiring help can expose the gaps in your systems (in the best way), and how to stay productive when your brain wants to sprint in 12 directions. We also get into Tim’s infamous 1980s German alter ego “Dieter Unz,” why “I don’t do audiobooks” people keep ending up in audiobooks, and how to reframe mistakes so they don’t feel catastrophic. If you’re trying to scale your voice over business without burning out, this one will hit. Key topics we cover: • ADHD productivity, systems, and boundaries that actually work • Hiring support, delegation, and learning to work “on” the business • Building Audiobook Bonanza and creating a better experience for talent • Cringy COVID marketing emails, learning by doing, and failing forward • Creativity as a business advantage, and why “fun” matters • Mario Kart tournaments, community, and connection (yes, really) CONNECT WITH TIM HELLER 🖱️ Tim Heller Creative Website - http://timhellercreative.com🖱️ Audiobook Bonanza Website - http://audiobookbonanza.com🖱️ Tim Heller on Instagram - https://instagram.com/timhellercreative🖱️ Tim Heller on LinkedIn - https://www.linkedin.com/in/thcllc 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur®➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free