Imposter syndrome. Anxiety. Marketing pressure. SEO. GEO. AI. What if the thing you’ve been fighting… is actually your advantage? In this episode, John Lano joins Marc Scott to unpack the mindset and marketing shifts voice actors must make right now. From embracing anxiety as fuel, to rethinking how your voice over website speaks to buyers, this conversation dives deep into SEO, generative engine optimization (GEO), LinkedIn strategy, and the real purpose of your website. If your website is just “name, photo, demos,” this episode will change how you think about everything. We talk about: • Turning anxiety into productivity   • Imposter syndrome in the voice over industry   • Why most VO websites are built wrong   • SEO vs GEO — what matters now   • Case studies, niche pages, and FAQ strategy   • LinkedIn Premium — is it worth it?   • Designing your site for buyers, not other voice actors   If you're serious about building a voice over business that attracts better clients, this episode is required listening. CONNECT WITH JOHN LANO 🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com 🖱️ John Lano Voice Over Website - https://voiceovergenie.com 🖱️ VO Website Tips Newsletter - https://help.fulltimevoicetalent.com/website 🖱️ John Lano on LinkedIn - https://www.linkedin.com/in/johnlano 🖱️ Andy Roth on LinkedIn - https://www.linkedin.com/in/andy-roth-9a774613 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free