GxP and DDX are pleased to announce a strategic partnership to co-host a landmark conference on February 4, 2025, in Tokyo, for around 250 attendees, alongside an exclusive leadership event on February 3, 2025. This collaboration is designed to advance innovation and leadership in digital transformation by shifting industry mindsets toward a user-first approach.
The Conference - February 4, 2025
The Tokyo conference will bring together industry leaders, innovators, and decision-makers for a day of insightful discussions, cutting-edge presentations, and collaborative networking.
Many Japanese digital transformation companies currently operate with an engineer-first mindset, where engineering is viewed as the core of value creation. User experience (UX) often remains a downstream or cosmetic concern, with most budgets, authority, and visibility allocated to technical departments. Design and user research roles are frequently seen as supportive rather than essential.
This event will challenge these norms by exploring how prioritizing UX can transform business outcomes. Attendees will examine how leading global companies embed UX into their core strategies rather than treating it as an afterthought, and how the convergence of AI, UX, and product thinking drives meaningful innovation that enhances usability.
The Exclusive Leadership Event - February 3, 2025
The leadership forum will provide CEOs, board members, and senior managers an intimate space to engage in high-level discussions about leadership’s role in digital transformation.
It emphasizes that real change will not come through designers alone, but through leadership recognizing UX as a fundamental part of business strategy rather than a decorative element.
Shared Commitment
The partnership between GxP and DDX signals a shared commitment to fostering leadership that embraces a user-first mindset to accelerate innovation and growth in the digital transformation sector.
Growth xPartners Incorporated is listed on the Tokyo Stock Exchange Growth Market (Securities Code: 244A). The company is headquartered in the Shinjuku Nomura Building 48F, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0548. It was established on July 4, 2008, and is led by CEO Shinichi Watanabe. Its main focus is enterprise digital transformation (DX).
As a holding company leading the Growth Partner Group, GxP focuses on enterprise digital transformation through its core company, GxP, Inc. By combining the specialized expertise of group companies, it provides comprehensive DX support to client organizations, ranging from strategy and UI/UX to agile development, deployment, and operations.
GxP, Inc.
GxP, Inc. is a full-stack DX partner that supports enterprise clients through every stage of their transformation journey, from strategy and development to deployment, operation, and continuous innovation. With strengths in agile team development, cloud utilization, and UI/UX, its dedicated client teams provide customized technology support. The company also offers products and services to assist modernization and digital transformation initiatives.
Story: Theme of DDX Tokyo
The Change Must Start at the Top: Shifting from "Engineer-First" to "User-First" in Japanese DX Companies
The Current Reality
Many Japanese digital transformation companies still operate with an engineer-first mindset. Engineering is viewed as the core of value creation, while UX is often considered cosmetic or a downstream concern. Most budgets, authority, and visibility are allocated to technical departments, and design and user research roles are typically seen as supportive rather than essential.
DDX Tokyo: An Eye-Opening Experience for Leaders
DDX Tokyo is not a design lecture but a curated experience for CEOs, board members, and managers. It will demonstrate how prioritizing UX can transform business outcomes, how leading global companies integrate UX into their core strategies rather than treating it as an afterthought, and how the convergence of AI, UX, and product thinking drives innovation that enhances usability.
Real change will not occur through designers alone. It will come when leadership recognizes UX as a fundamental part of business strategy rather than just a decorative element.
