Innovators - The Digital Innovation Podcast
Innovators - The Digital Innovation Podcast

Innovators - The Digital Innovation Podcast

Sebastian Gier

Overview
Episodes

Details

The podcast on the future of design and digital innovation. Interviewing global digital innovators that make a positive impact with their work and learning from their journey, experiences and projects.

Formerly known as the Designdrives Podcast

Recent Episodes

Khai Seng Hong – Designing for Complexity & Humanity-Centered Impact
NOV 15, 2025
Khai Seng Hong – Designing for Complexity & Humanity-Centered Impact
<h4><strong>The Don Norman Design Award highlights design that is responsible, human-centered, and focused on solving real problems. In connection with this year’s award and Summit, we spoke with Khai Seng Hong about culture, systems thinking, and the future of design in Asia. In the interview, he shares his perspective on Asia’s design strengths, the need for long-term thinking, and why global gatherings like the Don Norman Summit are essential for strengthening design ecosystems and supporting work that genuinely improves lives.</strong></h4> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp" data-image-dimensions="1200x630" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=1000w" width="1200" height="630" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/60eb5e9d-fb90-41ef-8a85-6e06af3aa7af/meta_dnda_home.webp?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> &nbsp; <h4><strong>Khai Seng Hong</strong><br>Founder &amp; Director at Studio Dojo &amp; President at Design Business Chamber Singapore</h4><h4>In the world of <strong>digital innovation</strong>, <strong>user experience</strong>, and modern <strong>UX/UI design</strong>, few leaders bridge practice, pedagogy, and organizational transformation as holistically as <strong>Khai Seng Hong</strong> Founder &amp; Director at <strong>Studio Dojo</strong> and President of the <strong>Design Business Chamber Singapore</strong>. A long-standing practitioner in <strong>UX design</strong> since 2004 and a community builder at heart, he has helped shape Singapore’s design ecosystem through education, coaching, and strategic foresight.</h4><h4>In this conversation, Khai Seng offers deep reflections on the future of design, the evolving role of designers inside organizations, and why humanity-centered thinking is becoming indispensable in digital innovation management and product strategy. His insights reveal not only how the industry is changing, but how designers must change with it.</h4><h3><strong>The Expanding Role of Design in a Complex Digital World</strong></h3><h4>Across Singapore and globally, <strong>UX/UI design</strong> and <strong>digital innovation</strong> have moved far beyond screens and interfaces. Today, designers sit inside hospitals, government agencies, food systems, and high-complexity organizations. This shift demands new capabilities — and a new mindset. According to data from the United States’ National Science Foundation (NSF) 2022 Annual Business Survey, only <strong>16.1%</strong> of companies reported pursuing design as a structured, creative process in 2021, highlighting how relatively few firms treat design formally even as design-driven innovation grows. As roles evolve, a study from Rutgers University found that from January 2021 to January 2022, <strong>55,118 job postings were</strong>&nbsp;requesting “design thinking”, a 350% increase over 2018 levels.</h4><h4>As Khai Seng explains: <strong>“Design has got quite a big boost within the past decade or so, especially in the proliferation of design thinking, and a lot of businesses now have internal teams. Designers will now have to learn a very different skill set to be able to work in-house and on larger and more complex issues. For every one job in the design sector, there are three equivalent design-related jobs in other sectors; designers have to take care of that and grow with it.”</strong></h4><h4>One of his most powerful lessons comes from working on projects involving massive stakeholder networks. <strong>Digital innovation management</strong> at this scale is no longer about wireframes; it’s about human alignment. <strong>“Being able to facilitate 10 different groups coming together and aligning, and produce something integrated, is definitely a challenge. Not only that, our client had a steering committee of 16 organizations. It’s a very big task in terms of understanding each other, giving each other time to hear each other out, and finding a common way forward. It requires different skill sets and sensibilities beyond traditional UI or form-filling work.”</strong></h4><h4>For global design practitioners, nuance is becoming a critical skill. Asia, in particular, is often misunderstood despite being one of the most culturally diverse regions on Earth. <strong>“It doesn’t serve everyone to think of Asia as one big block. There’s so much nuance, background, and rich history. When you situate yourself in Asia, you start to feel it. It’s not just the keynotes and workshops, it’s being in the space and meeting people around the region that helps you understand the dynamics, the texture, and the geography of Asia more deeply.”</strong></h4><h4>One of Asia’s greatest contributions to global design practice is its <strong>high-context communication culture</strong>, deeply relevant to <strong>user experience</strong> and <strong>design research</strong>. <strong>“There is definitely a sense of context that is important. We are generally a high-context environment. You have to infer a lot of things from what’s not said. And that sensibility is important, especially in design research. The proximity of different cultures and languages teaches us to work with diverse groups, and long-term thinking becomes essential so we don’t create new problems with short-term solutions.”</strong></h4><h4>As design teams come under pressure to ship faster, humanity-centered design offers a counterbalance, urging teams to go deeper, think longer-term, and consider second-order impacts in <strong>digital innovation</strong> and <strong>product strategy</strong>. <strong>“Humanity-centered design is about solving the core issues and not just the presented problem. There’s a growing tendency for businesses to launch fast and solve symptoms. But if you don’t take the time to understand the customer’s real pain points, another business that does will take over the market. It’s a reminder for businesses to resolve root issues rather than rush to fix surface-level symptoms.” </strong>Supporting this, the global innovation management market was estimated at <strong>USD 1.5 billion</strong> in 2023 and is projected to reach <strong>USD 2.92 billion</strong> by 2030, highlighting the increasing need for structured innovation practices.</h4><h3><strong>Community, Culture &amp; Global Design Ecosystems</strong></h3><h4>At a time when societies feel increasingly fragmented, design plays a crucial role in rebuilding connection. This is one reason Khai Seng believes global gatherings, such as the Don Norman Summit, are essential for the future of <strong>UX/UI design</strong>, <strong>digital innovation</strong>, and purposeful creative communities. <strong>“If you imagine we are all different pieces of threads, and the more we connect, the tighter, the stronger the rope becomes. If we really want to change and better the world, we have to form strong ropes that connect the world together and share. Everyone has best practices useful for one another, and these experiences help us connect socially so we don’t feel like isolated individuals, but recognize we are global citizens with a part to play.”</strong></h4><h4>Driving organizational change is also part of design’s evolving mandate. Designers often struggle to convince business leaders to prioritize <strong>user experience</strong> and long-term <strong>product strategy</strong>, but empathy, not friction, is the answer. <strong>“It’s important not to dismiss business owners or see them as the enemy; we have to empathize and work with them. Designers often feel they need to convince the late majority immediately, but that’s not the job. Find partners and ambassadors within the organization who share the same values and support the shift. Change follows an adoption curve, starting with the innovators and early majority to create lasting mindset shifts.” </strong></h4><h4>One of the strongest examples from Khai Seng’s practice shows how <strong>UX design</strong> reduces business risk across cultures: <strong>“One of the biggest things design can do is reduce risk. Larger business decisions may not have a clear answer, and using iterations, prototypes, and smaller MVPs reduces uncertainty. When launching a digital platform globally, research teams discovered vastly different cultural processes, from QR-based payments to WhatsApp-driven orders. Standardizing everything didn’t work. Customizing even 20% to local behaviors dramatically improved uptake.”</strong></h4><h3><strong>Systems Thinking &amp; Strategic Design for the Future</strong></h3><h4>Khai Seng’s reflections point toward a future where design must operate with a wider lens, understanding not only users but the broader systems, cultures, and long-term consequences surrounding them. His emphasis on solving <strong>root causes</strong>, considering <strong>ripple effects</strong>, and understanding <strong>high-context cultural environments</strong> illustrates how design decisions cannot be isolated from their ecosystem.</h4><h4>This aligns with recent findings: a 2022 study published in <em>Design Studies</em> showed that teams applying systems thinking and deeper problem framing generated <strong>significantly more sustainable long-term solutions</strong> compared to teams solving only the visible symptoms. The research reinforces Khai Seng’s point that rushing to fix surface issues creates new problems later, while addressing underlying causes leads to more resilient outcomes.</h4><h4>His observations on organizational change also reflect systemic thinking: transformation happens by aligning with early supporters, not battling the most resistant voices first. By connecting community, culture, and long-term responsibility, Khai Seng highlights a strategic future where design shapes meaningful, lasting change across entire environments, not just individual interfaces.</h4><h3><strong>Conclusion</strong></h3><h4><strong><br></strong>Khai Seng Hong’s reflections offer a compass for anyone working in design, digital innovation, UX/UI design, or product strategy. His message underscores the evolving responsibilities of designers and innovation leaders: to think in systems rather than screens, to focus on real underlying problems instead of surface symptoms, and to approach work with an awareness that cultural nuance and context fundamentally shape behavior. <br><br>He highlights the importance of leading change with empathy, cultivating strategic foresight, and building global connections that strengthen the practice of user experience. In a rapidly shifting world, Khai Seng’s insights offer a pathway for designing with wisdom, humility, and long-term responsibility.<br></h4> &nbsp; <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg" data-image-dimensions="1080x1079" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=1000w" width="1080" height="1079" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/cc7e3723-24fd-4b02-8e7e-2f38642e26c3/Khai.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h4><strong>Khai Seng Hong, Founder &amp; Director at Studio Dojo and President of the Design Business Chamber Singapore, is a practitioner and educator shaping holistic experience design across digital, spatial, product, and service domains. With roots in UX since 2004, he blends design research, interaction design, coaching, and organizational development to help teams create meaningful, sustained impact. His work brings together mindful practice, futures thinking, and strategic foresight to guide designers and innovation leaders toward more thoughtful ways of shaping what comes next.</strong> </h4>
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DDX x Doers Summit: Strategic Partnership with Dubai Silicon Oasis
OCT 30, 2025
DDX x Doers Summit: Strategic Partnership with Dubai Silicon Oasis

Dubai, UAE - November 26-27, 2025

 
   

We’re excited to announce that DDX will join forces with the Doers Summit and our strategic partner Dubai Silicon Oasis (DSO) for a special collaboration during the Doers Summit Dubai, taking place November 26–27, 2025.

As part of the Summit’s second day, on November 27, DDX will host a series of exclusive sessions on design, innovation, and human-centered technology, gathering design leaders, founders, and innovators from across the globe.

This collaboration highlights our shared mission with DSO to advance creativity, innovation, and meaningful partnerships in one of the Middle East’s leading innovation ecosystems.


Here’s what you can expect from the Summit, and DDX’s role within it:

The Summit

The Doers Summit is a global event series that brings together ambitious entrepreneurs, investors, and industry leaders across Dubai, Limassol, and Athens.

The Dubai edition will feature 150+ speakers across multiple stages, 10+ side events, and curated matchmaking opportunities, gathering a global community of founders, investors, and changemakers.
Topics span across marketing, sustainability, proptech, product design, e-commerce, and technology, offering a 360° view of innovation in action.

The DDX Sessions - November 27, 2025

On the second day of the Summit, DDX will curate an exclusive track dedicated to Design & Innovation.
Through a mix of talks, panels, and fireside conversations, leading global voices will explore:
The future of human-centered innovation and AI, the role of design leadership in shaping sustainable futures, and how cross-disciplinary collaboration drives lasting impact. These sessions will take place at Dubai Silicon Oasis, a hub that embodies the UAE’s commitment to innovation, entrepreneurship, and technology-driven growth.

Shared Commitment

This partnership between DDX, Doers Summit, and Dubai Silicon Oasis represents a shared belief in the power of collaboration.
Together, we’re creating a platform where design meets innovation, technology meets creativity, and ideas turn into action.

About the Partners

Doers Summit
The flagship event by The Doers Company, connecting founders, investors, and operators who turn ideas into real impact.

Dubai Silicon Oasis (DSO)
Part of the Dubai Integrated Economic Zones Authority (DIEZ), DSO is a global center for innovation and entrepreneurship - home to tech companies, startups, and creative organizations shaping Dubai’s digital future.

DDX Conference
DDX is a global platform connecting design and innovation leaders from the world’s most forward-thinking brands. With events in San Diego, Tokyo, Munich, New York, London, and Dubai, DDX explores how design, technology, and human insight can drive meaningful change.

📅 Save the Date
DDX × Doers Summit Dubai
Design & Innovation Sessions — November 27, 2025
📍 Dubai Silicon Oasis

Learn More   
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DDX & GxP - Strategic Partnership
AUG 19, 2025
DDX & GxP - Strategic Partnership

Tokyo Conference and Exclusive Leadership Event

 
   

GxP and DDX are pleased to announce a strategic partnership to co-host a landmark conference on February 4, 2025, in Tokyo, for around 250 attendees, alongside an exclusive leadership event on February 3, 2025. This collaboration is designed to advance innovation and leadership in digital transformation by shifting industry mindsets toward a user-first approach.

The Conference - February 4, 2025

The Tokyo conference will bring together industry leaders, innovators, and decision-makers for a day of insightful discussions, cutting-edge presentations, and collaborative networking.

Many Japanese digital transformation companies currently operate with an engineer-first mindset, where engineering is viewed as the core of value creation. User experience (UX) often remains a downstream or cosmetic concern, with most budgets, authority, and visibility allocated to technical departments. Design and user research roles are frequently seen as supportive rather than essential.

This event will challenge these norms by exploring how prioritizing UX can transform business outcomes. Attendees will examine how leading global companies embed UX into their core strategies rather than treating it as an afterthought, and how the convergence of AI, UX, and product thinking drives meaningful innovation that enhances usability.

The Exclusive Leadership Event - February 3, 2025

The leadership forum will provide CEOs, board members, and senior managers an intimate space to engage in high-level discussions about leadership’s role in digital transformation.

It emphasizes that real change will not come through designers alone, but through leadership recognizing UX as a fundamental part of business strategy rather than a decorative element.

Shared Commitment

The partnership between GxP and DDX signals a shared commitment to fostering leadership that embraces a user-first mindset to accelerate innovation and growth in the digital transformation sector.

For more information and registration details, please visit ddxconference.com/tokyo.

About the Partners

Growth xPartners Incorporated

Growth xPartners Incorporated is listed on the Tokyo Stock Exchange Growth Market (Securities Code: 244A). The company is headquartered in the Shinjuku Nomura Building 48F, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0548. It was established on July 4, 2008, and is led by CEO Shinichi Watanabe. Its main focus is enterprise digital transformation (DX).

As a holding company leading the Growth Partner Group, GxP focuses on enterprise digital transformation through its core company, GxP, Inc. By combining the specialized expertise of group companies, it provides comprehensive DX support to client organizations, ranging from strategy and UI/UX to agile development, deployment, and operations.

GxP, Inc.

GxP, Inc. is a full-stack DX partner that supports enterprise clients through every stage of their transformation journey, from strategy and development to deployment, operation, and continuous innovation. With strengths in agile team development, cloud utilization, and UI/UX, its dedicated client teams provide customized technology support. The company also offers products and services to assist modernization and digital transformation initiatives.

Story: Theme of DDX Tokyo

The Change Must Start at the Top: Shifting from "Engineer-First" to "User-First" in Japanese DX Companies

The Current Reality

Many Japanese digital transformation companies still operate with an engineer-first mindset. Engineering is viewed as the core of value creation, while UX is often considered cosmetic or a downstream concern. Most budgets, authority, and visibility are allocated to technical departments, and design and user research roles are typically seen as supportive rather than essential.

DDX Tokyo: An Eye-Opening Experience for Leaders

DDX Tokyo is not a design lecture but a curated experience for CEOs, board members, and managers. It will demonstrate how prioritizing UX can transform business outcomes, how leading global companies integrate UX into their core strategies rather than treating it as an afterthought, and how the convergence of AI, UX, and product thinking drives innovation that enhances usability.

Real change will not occur through designers alone. It will come when leadership recognizes UX as a fundamental part of business strategy rather than just a decorative element.

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-1 MIN
Jasmine Oh - Designing the Future: Innovation, Simplicity & Ethics
JUN 11, 2025
Jasmine Oh - Designing the Future: Innovation, Simplicity & Ethics
&nbsp; <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg" data-image-dimensions="2500x3124" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=1000w" width="2500" height="3124" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/6afceaf1-34f7-4452-b377-8ed1b7c4399a/DSC04455.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h4><strong>Jasmine Oh</strong><br>Product Design Manager at Meta,</h4><h4>In this article, we delve into Jasmine’s views on digital innovation, responsible design for youth, and the evolving role of artificial intelligence, all vital in the rapidly changing landscape of UX/UI design and product strategy.</h4><h3><strong>Shaping Behavior and Experience in the Metaverse</strong></h3><h4>As immersive platforms expand, designers are now tasked with more than just creating engaging products—they must establish the very norms and ethics by which users behave. For Jasmine, this is what makes working in the Metaverse uniquely exciting.</h4><h4><strong>“What’s really exciting is the fact that we have a chance to define the design language and the behavioral norms in the metaverse. There aren't established rules for governance, or clear ways to mitigate harm—like how we address harassment between users. Similarly, there’s a lack of guidelines around how to instill positive behaviors. So we have a real opportunity to shape that culture from the ground up. The design language is also still emerging. While some of it can be translated from 2D spaces, we now have the chance to create more spatial and sensory experiences. It's not just visual design anymore; it includes auditory elements and haptics. Bringing all of those together to shape a unified experience is incredibly exciting.”</strong></h4><h4>This challenge underscores a core issue in user experience: how to ensure that design doesn’t just function but fosters healthy digital interactions. Jasmine’s approach is deeply interdisciplinary, blending behavioral science, sensory design, and ethics. Research supports this need—studies from Stanford University in 2021 show that VR environments can significantly influence users’ real-world empathy and behavior, reinforcing the idea that designers are shaping more than just pixels—they’re influencing minds (Stanford Virtual Human Interaction Lab, 2021).</h4><h4>For innovation managers, Jasmine’s leadership sets an example of how to move from experimentation to cultural stewardship in the digital realm.</h4> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg" data-image-dimensions="7008x4672" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=1000w" width="7008" height="4672" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/9075b6d3-e621-4ce6-839b-d5a803344c18/DSC04436.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h3><strong>Designing for Youth: Beyond Compliance, Toward Engagement</strong></h3><h4>Designing for younger users brings both legal complexity and emotional nuance. In her work on digital innovation management, Jasmine emphasizes the responsibility that comes with building for children and teens.</h4><h4><strong>“When designing for youth, there are a number of challenges. First, there are significant regulatory limitations—legal requirements that we must comply with, which make the process different from designing for adults. For instance, there's a lot of sensitivity around data collection. On top of that, we have to consider the developmental needs of preteens and teens, which are very different from users over 18. Even within the category of ‘kids,’ there are key differences. Preteens tend to want to share their experiences with parents, while teens might prefer more independence and privacy. So when you're thinking about features like co-play or co-presence, the design approach has to shift accordingly.</strong>”</h4><h4>Jasmine’s point aligns with findings from the American Academy of Pediatrics (2022), which stresses the importance of developmentally appropriate digital environments. Adolescents' brains are still undergoing key changes in emotional regulation and risk-taking, which must inform every aspect of UX design for this group.</h4><h4>What Jasmine brings to light is the layered reality of design—that good design must not only delight but also protect. This is especially true as metaverse spaces grow: a 2023 Pew Research Center report noted that one-third of U.S. teens spend time in some form of immersive digital space weekly, highlighting the urgent need for thoughtful, youth-centered environments.</h4> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG" data-image-dimensions="5504x8256" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=1000w" width="5504" height="8256" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/ad5e9b72-ce62-410d-904b-3b9908c4177c/_DSC2115.JPG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h3>Keeping it Simple: The Power of Design Fundamentals in a Complex Tech World</h3> <h4>In the face of accelerating technologies like AI and spatial computing, Jasmine advocates for a return to simplicity. Her message to those working in UX/UI design and product strategy is clear: clarity and reduction are more powerful than novelty.</h4><h4><strong>“One principle I always return to is: keep it simple. Simplify where you can. In tech, there’s often a tendency to add more features in an effort to improve things, when sometimes removing elements can actually enhance the overall experience. It's important to identify the core fundamentals that matter most to the user, and stay focused on those. Anything additional might just become noise. Be rigorous and thoughtful about what you remove—sometimes less really is more.”</strong></h4><h4>This insight is supported by the 2022 Nielsen Norman Group research, which showed that users are 62% more likely to abandon a product experience when faced with excessive cognitive load. Jasmine’s philosophy reminds us that digital innovation isn’t just about what’s new—it’s about what’s <em>necessary</em>.</h4><h4>In addition to advocating for simplicity, Jasmine addresses how AI is changing design:</h4><h4>“There are concerns around the use of AI in areas like loan approvals, job eligibility, or other scenarios where bias must be avoided. We need to question how these AI models are trained and how we can eliminate bias from the start. Fairness must be a priority, and it’s essential to ensure that these systems don’t replicate existing inequities.”</h4><h4>Her caution echoes findings in the MIT Technology Review (2021), which reported that over 85% of AI systems studied were shown to reproduce existing societal biases unless intentionally corrected during development. For designers, especially those in digital innovation, Jasmine’s words serve as a critical call to be both creators and watchdogs.</h4> <h3><strong>Conclusion</strong></h3><h4><strong><br></strong>Jasmine Oh exemplifies what it means to lead with both vision and responsibility in today’s evolving digital landscape. Whether shaping the culture of the metaverse, protecting young users, or simplifying complex tech experiences, she models a thoughtful, strategic approach to user experience and digital innovation.</h4><h4>Her insights are not just relevant for her team at Meta, they are essential reading for any designer or innovation leader building tomorrow’s technology today.<br><br><br><br></h4> &nbsp; <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=1000w" width="1080" height="1080" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/99328e0a-2be4-405c-82ab-85bf92250419/Jasmine.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h4>Jasmine Oh, Product Design Manager at Meta, is at the forefront of crafting immersive digital spaces. In her work leading design in the Metaverse org, she not only navigates a new era of interaction but also actively defines it. As the lines between technology and lived experience continue to blur, Jasmine's perspective serves as a guidepost for designers and innovation managers shaping what comes next.</h4><p data-rte-preserve-empty="true" class=""></p>
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Misti Cain - Unlocking the Future of Digital Innovation
APR 3, 2025
Misti Cain - Unlocking the Future of Digital Innovation
&nbsp; <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg" data-image-dimensions="495x742" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=1000w" width="495" height="742" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e4bb6bd4-6334-47d5-88a9-d3645da4f59a/DSCF2986+%281%29+1.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h4><strong>Misti Cain</strong><br>Venture Partner at Techstars</h4><h4>In an era defined by rapid change and constant disruption, innovation is no longer optional. It's essential. But what does it really take to innovate in ways that last? Misti Cain, Venture Partner at Techstars and an experienced business strategist, has shared valuable insights on how to navigate the complexities of digital innovation. Her approach goes beyond ideas and products, focusing on solving real problems, understanding users, and building solutions that make a meaningful impact.</h4><h3><strong>How Purpose-Driven Innovation Starts with Real Problems and Real People</strong></h3><h4>Misti Cain, Venture Partner at Techstars, brings a wealth of knowledge and experience in digital innovation. She emphasizes that true innovation is not just about having a good idea but about addressing urgent and pervasive problems. <strong>"True innovation is about solving core human needs with a relentless focus on changing behavior,"</strong> Misti explains. Her approach centers on the people behind the ideas—gritty, committed, and passionate individuals who drive meaningful change.</h4><h4>Misti's perspective on innovation goes beyond surface-level improvements. She believes that true innovation requires a fundamental shift in behavior and mindset. This means continuously questioning assumptions, challenging the status quo, and seeking out solutions that have a meaningful impact on people’s lives. Her insights reflect a broader movement toward purpose-driven innovation—one that emphasizes relevance, real-world value, and creating experiences that truly resonate with the people they serve.</h4><h4>Research supports Misti's perspective, showing that 95% of successful innovations address clear market needs (Harvard Business Review, 2021). According to Misti, scaling innovation successfully requires direct engagement with users. <strong>"Founders should avoid designing solutions behind closed doors and instead engage directly with their target audience. Observing how users interact with a product, identifying pain points, and iterating based on their feedback is critical."</strong> Studies indicate that companies that prioritize customer feedback experience a 33% higher retention rate (Forbes, 2021), validating her approach.</h4><h4>This direct engagement is crucial in digital innovation management, where rapid iteration and adaptation are key to staying competitive. Misti encourages designers to adopt an agile mindset, leveraging real-time feedback and analytics to refine their products continuously.</h4><h3><strong>Addressing Urgent Problems with Holistic Solutions</strong></h3><h4>Misti believes impactful digital innovation management should address social, environmental, and health challenges. <strong><em>"The goal is to enhance human living conditions without compromising our planet or essential resources. Striking the right balance between improvement and sustainability is crucial,"</em></strong> she shares. Her deep understanding of these challenges is what makes her insights particularly valuable to innovation managers and designers.</h4><h4>Misti's holistic approach emphasizes that innovation cannot exist in isolation. Instead, it must be integrated into the larger ecosystem, considering factors such as sustainability, accessibility, and long-term impact. She encourages leaders to think beyond immediate business gains and assess how their solutions contribute to broader societal well-being.</h4><h4>Data from the World Economic Forum (2022) supports Misti's viewpoint, with 70% of global consumers expecting businesses to contribute positively to social and environmental issues. Her emphasis on balancing progress with sustainability is more relevant than ever.</h4><h4>When it comes to AI, Misti advocates for a deeper understanding rather than jumping on trends. <strong><em>"Artificial intelligence is often surrounded by hype, but the real opportunity lies in understanding its fundamentals,"</em></strong> she notes. A PwC (2021) report found that while 73% of business leaders see AI's potential, only 23% fully understand its capabilities, aligning with Misti's call for AI education.</h4><h4>Understanding AI opens up opportunities for creating more intuitive and responsive user experiences. Misti stresses the need to educate teams on AI's potential and limitations to leverage it effectively in digital products.</h4> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png" data-image-dimensions="640x540" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=1000w" width="640" height="540" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/7ca4cc73-e3ca-46bd-90ea-6d8d6917571a/Screenshot+2025-04-03+at+11.55.47.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h3><strong>Bringing Novel Ideas to Market Effectively</strong></h3><h4>According to Misti, the key to introducing a novel product successfully lies in relatable communication. <strong><em>"People grasp concepts more easily when they can compare them to something familiar. Apple made digital note-taking intuitive by designing their Notes app to resemble a traditional notepad, and Amazon introduced the concept of a shopping cart for online purchases,"</em></strong><em> </em>she explains.&nbsp;</h4><h4>Misti believes that storytelling is an essential tool for innovation managers to articulate their vision effectively. She advises using familiar metaphors and relatable analogies to make complex ideas accessible to a broader audience, helping to drive engagement and adoption.</h4><h4>Studies in behavioral science suggest that users are more likely to adopt new products when they align with familiar patterns (Journal of Behavioral Decision Making, 2021).&nbsp;</h4><h4>Misti also champions the value of diverse knowledge in innovation. <strong><em>"Innovation flourishes when founders gather knowledge from a variety of fields. Drawing insights from diverse sources allows for the identification of unique patterns and opportunities that might otherwise be overlooked."</em></strong> MIT Sloan (2022) reports that companies embracing cross-industry insights see a 45% increase in problem-solving capabilities.</h4><h4>Finally, Misti highlights the importance of patience and persistence in achieving success. <strong><em>"Building a successful product or service requires consistency and patience. Much like getting healthy—where the process is clear but results take time—founders must trust their strategies even when immediate results aren</em></strong>’<strong><em>t visible."</em></strong> Startup Genome (2021) notes that 72% of startups fail due to premature scaling, supporting Misti’s belief in strategic patience.</h4><h4>Misti’s experiences and insights serve as a reminder that long-term success in digital innovation requires a blend of strategic foresight, resilience, and user empathy. Her advice offers a clear framework for navigating the complex landscape of innovation while staying true to core values and objectives.</h4> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg" data-image-dimensions="1280x1280" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=1000w" width="1280" height="1280" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/e349f235-8574-4782-bb87-43170b4f28f8/1593640840417.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h3><strong>Conclusion</strong></h3><h4>Misti Cain’s emphasis on addressing real human needs, engaging with users, and adopting a cross-disciplinary approach provides a strategic framework for driving meaningful change. By following Misti's principles, professionals can create impactful solutions that resonate with users and stand the test of time.<br><br><br></h4> &nbsp; <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=1000w" width="1080" height="1080" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/6484538437497e658ccebff0/1605509b-2f14-4e9a-86ad-dbb8e021e0f6/Misti.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure> <h4>Misti Cain is a business strategist specializing in six key areas: organizational order, leadership, culture, team management, marketing, and customer experience. She teaches entrepreneurs and leaders how to create measurable, step-by-step action plans and business strategies via Whyzze. Misti is also the host of the business reality show <strong>Werrrk!</strong> by <strong>Mailchimp Presents</strong> , an all - star mentor forby <strong>Mailchimp Presents</strong> , an all-star mentor for <strong>Techstars</strong> , and an <strong>Executive In Residence</strong> andand <strong>College of Business Board Member</strong> for <strong>CSUSM</strong> .</h4><h4>With over 15 years of experience, Misti has helped startups, franchises, enterprise organizations, and Fortune 500 companies solve organizational growth and efficiency challenges, increase revenue, manage engaged and inspired teams, and delight loyal customers. Her areas of expertise include organizational strategy, marketing strategy, customer experience strategy, lead generation, customer support and retention, mentorship, culture alignment, and team management.</h4>
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