The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year Inside, we explore: why wellness is no longer a "nice to have" how consumer behaviour around health has fundamentally shifted the hidden opportunities most wellness business owners are missing what clients are quietly demanding more of in 2026 and how to future-proof your business without burning yourself out This isn't about doing more. It's about doing the right things - in the right way - at the right time. 🎧 Listen to the full episode and ask yourself: What am I ready to lean into this year? 👉 Follow me on Instagram: https://www.instagram.com/kirstykianifard 👉 Take the Business Quiz: https://www.kirstykianifard.com/biz-quiz